0:00-0:01- What looks like a Man and a Women in a relationship are standing in some kind of field. Looks like it could possibly be a farm. The couple looks seemingly happy as they are standing next to each other with their arms wrapped around one another.
0:02-0:03- They are walking through the field holding hands. One could assume that this is possibly their house or farm they are walking on.
0:04- The camera cuts to them holding a sign with their hands, this is a fairly large sign that reads “Sewell Berry Farms”. The couple is smiling at what looks like the pride that they have in the sign, or the name. This could possibly be a family name.
0:05-0:07- There are old pictures shown of a man on a tractor, a man with a child, and a family picture. 2 of the 3 photos look like they were taken at the farm. This could be a possible sentemate to the farm. The older man in the pictures could possibly be the younger mans father.
0:08- This clip reads “Marshal, 5th generation farmer. This clip is of the man “Marshal” and the women from previous clips sitting for what looks like an interview.
0:09-0:13- The couple continues to walk through the field, it is unknown the real contents on the field, but we would assume it is some kind of berry or berries due to the sign that was shown earlier.
0:14- The man picks a strawberry, leading us to believe that now the field contains strawberries.
0:15-0:16- This clip reads “Taylor, farming advocate”. This was the lady who was shown before with Marshal. It does not say she is his wife we can can assume they are in a romantic relationship due to their body language in prior clips.
0:17-0:19- Marshal is leaning up against a tree staring into the farm beyond him.
0:20-0:21: Marshal is walking through the field of strawberries once more.
0:22-0:26- Marshal and Taylor are seen with a young child who we can assume is their child. They start by playing her on the porch of a farm house, then carry her through the field smiling and laughing.
0:27-0:30- A message comes up saying “love, your mind”.
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Counterintuitive Spring 2024 
What do you see?
What does it mean?
How do you know?
0:00-0:01- What looks like a Man and a Women in a relationship are standing in some kind of field. Looks like it could possibly be a farm. The couple looks seemingly happy as they are standing next to each other with their arms wrapped around one another.
—I’m with you. It’s a man and a woman in a relationship.
—They are standing much too close to be unknown to one another, unless they’re being posed as actors for a scene. But they’re not heavily made up, and their clothes are extremely casual for a TV spot. The loose strands of her hair are blowing in the breeze across her face. If this were an ad to sell something, a dresser would have taken care of that. This is meant to look casual and REAL. We are meant to believe that we’re looking at a happy couple here.
—They are looking together off-screen over our shoulder AT SOMETHING. Their gaze doesn’t wander, and they’re looking at the same thing judging for their face angles and the steadiness of their gazes.
—We can’t see his right arm, but the angle suggests it’s around her back and should rest somewhere near her hip. She appears to be holding him too, with here left arm, but her right hand is positioned even more intimately on his abdomen.
—You don’t mention their ages. You say they might be on a farm. Do they look like farmers? Are they supposed to? They’re certainly not stereotypical farmers, nor do they look especially dressed for manual labor. What does our gut tell us?
—For such a static scene, this goes on longer than usual. It’s meant to give us time to appreciate their closeness and to wonder about them. Perhaps a voiceover is telling us something we need to pay attention to while we absorb the first visual.
Graded. I won’t bother you anymore. You didn’t ask for feedback. But if you need a Regrade, I hope the above will give you some clues.
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