This is Pretirement :30:
0:00: At zero seconds the video starts with a woman in what appears to be her house as she’s putting on some sort of jewelry. It looks like she may be getting ready to go out. Maybe she’s going to hang out with friends for the night or possibly going over someone else’s house or maybe going on a date. There are clothes on the edge of her bed possibly signifying she could be in a rush to get things done and there is also a piece of clothing on her door. Her shoes are on the ground but one is not up right.
0:01: At one second the camera cuts and there is now a monster behind the woman. This could be a representation of something bad in her life or a fear she must confront. She is trying to put on an earring that she was fidgeting with at the start of the video. The monster appears to be stalking implying that what ever it is meant to be, clearly is not leaving her alone and is contantly with her.
0:02: The monster opens his mouth at second two probably saying something to the woman. The woman turns around in a way that seems that she is startled that there is a monster there.
0:03: At second three, the woman comes face to face with the monster. The camera is zoomed in so the monster is able to be seen in detail. It looks rough, it is hairy. It looks old. Its eyes pop out of its head. Its teeth are very sharp and disgusting looking. Her looking at the monster could represent her confronting her problem and trying to find a solution.
0:04: The monster now starts talking to the woman. Something is being said that seems somewhat important as the woman appears to actually be listening to what the monster has to say. She actually has a sort of smirk on her face. This smirk makes it seem like she has dealt with this monster before.
0:05: At second five the camera goes behind the monsters back and we see the woman more clearly. Her shirt is wrinkled and doesn’t look taken care of. Her face has wrinkles too representing that she is old. Her face looks as though she is tired and exhausted. She seems to have lots of stress by the way her face looks.
0:07: The camera cuts back to the monster and he appears to be talking still. It seems that whatever point he is trying to get across, he really wants her to understand it. The monster’s facial expression doesn’t seem like one that is happy. His eyes almost seem to represent sadness. His hair is all over the place. This monster could be representing her oldness or elderliness.
0:08: At eight seconds the camera goes reverse shot again and we see the woman opening her mouth. She is finally talking to the monster about whatever he was telling her. It seems like she is giving her side now. The camera using shot/reverse shot technique shows that these characters are having a conversation with each other. Her eyes are popped out a bit more representing she might not be able to believe what the monster is telling her.
0:11-0:12: At eleven seconds after a bit more conversation between the two the monster hands the woman a phone. The phone actually appears to be a iPhone insisting that wherever this monster comes from they have iPhones in their world. On the iPhone there is an eye. The rhetoric from this eye could possibly mean our phones are watching us at all times. The phone is also in a monster case almost suggesting our phones are monsters and it can be a scary place.The phone reads this is pretirement on it. Under that there is text that says “The stage of your life when you need to take charge of your financial future so you can feel more confident about retirement.” So this ad is about feeling comfortable about retirement. Her face earlier when she looked stressed could mean that she does not feel comfortable.
0:14-0:15: The woman appears to be looking into the phone and what the monster had to offer. The monster meanwhile is using what appears to be the woman’s hairdryer in her bathroom. Her facial expression shows she seems to be trying to figure out if what the monster showed her is good for her and is she should go forward with this plan.
0:16: The monster blows the hairdryer on himself. This could possibly be resembling her blowing away any worry she had about retirement. Now that she found her plan it could be like the blowdryer’s breeze.
0:17: The woman opens a door to what appears to be a closet in her house possibly before she leaves the door. She could be getting ready to leave still. She has a sort of smile on her face possibly representing that she is happy with what the monster showed her and she might now use it to help her.
0:18:The monster appears in the closet with his mouth open an seemlingly happy. It seems as though he is trying to entice her or tell her more about the plan to try and get her to follow the plan.
0:19: The woman is now fully dressed looking at the phone and what appears to be leaving her house. The monster is in a walking motion suggesting he is following her. Him following the woman could mean he will do about anything to get her to use this plan. He seems to to be looking out for her and trying to help her.
0:20: The camera goes back to the woman who looks happy. This smile might show she will use the plan and that she is glad the monster told her about it. She appears to be thankful the monster showed her this.
0:21: The monster is smiling and has his tilted down almost to represent him being happy she listened to him. His ears flutter. This shows that he is excited that she is going through with the plan.
0:22: The woman looks at the phone and the build my plan feature. Her finger is hovering over the button that says start. This means she is most likely going to click it and start building her retirement plan.
0:23-0:24: The monster turns into a carpet. His hair flies everywhere in the room. The monster turning into a carpet could mean his job there is done. He doesn’t have to be apart of her imagination anymore as she started the plan.
0:25-0:26: Text comes up on the screen that says “Take charge of your future.” This represents the woman and how she used the phone to start her future plans. The message implies to get started now before it is too late and you no longer have control of your later life.
0:27-0:30: A link pops up for where to go to start this early plan for later in life. The woman flattens out the carpet. This could be done to make it look better. It also shows she cared about the monster and wanted him to be presented well when guests come in the woman’s house. It could also mean she is proud she got rid of the monster.
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Counterintuitive Spring 2024 
I like the amount of detail you’re offering here, EaglesFan, mixed with the conclusions you draw from what you’re seeing. I’m unfamiliar with this video, so I’m depending on you completely for my understanding of what you’re seeing, which is the perfect situation for critiquing this assignment.
Here’s what I don’t know after reading your description of 0:00:
—What gives you the impression you’re in a house?
—What gives you the impression it’s HER house?
—Is the jewelry so obscure that you really can’t tell anything about it? I mean, is it earrings? A necklace? Are they sparkly?
—A “woman” is a female between 18 and, say, 90. There’s no point being delicate here. She either looks old or she doesn’t.
—She also has an ethnicity. She may not have been cast FOR her ethnicity, but she might have been EXCLUDED from casting if she’d been another. What can you say about her?
—Is she looking in a mirror? Doing two things at once? Concentrating on what she’s doing or distracted?
—I get that you have to speculate about what she’ll do next, but all the options you name involve her leaving the house. Why would you say that?
—I love the detail of the clothes on the edge of the bed and your speculation about their meaning, but how does clothing on the edge of the bed signify a rush? Do they look out of place in a room that’s generally neatly kept? Do they suggest someone was in a hurry? That garment on the door: does it say “I’m sloppy,” or “I’ll need this in a minute, when I get these earrings in”?
—I do sense something haphazard about the scene. Only you would know whether that impression pays off at the end of the video or whether it’s a bunch of false signaling by the video creators that just distracts from the intended message and muddies the argument. All you can do at 0:00 is register what you THINK the rhetorical value of these details might be.
—The more of it you do, the better your work.
—Once you’ve analyzed the entire video, you can evaluate how well (or how poorly) your attention was directed to these details and whether they contributed to (or detracted from) the thesis the authors were defending.
I’m going to skim the rest of your work for the purpose of assigning a provisional grade. I hope this was helpful, and that you took the opportunity to do some “after seeing the entire video” analysis, or—even better—”after viewing the video again, this time with sound” evaluating.
I see the monster in the still at the top of this post, and, while it’s clearly a monster, the word hardly conveys the entire situation. There are monsters, and then there are monsters. Which one are you looking at?
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You’re doing really nice work here, EaglesFan. I just watched the first second of video, and many of my questions were answered by that brief exposure. I plan to refrain from watching the rest for as many rewrites as you care to pursue. I’ll always keep asking you what you see that makes you say what you say.
Know what stuck out to me in that first second?
The ceiling molding doesn’t match in the corner. It’s a fake room or a manipulated room. Somebody put some pieces together to make this look like a real physical space. I doubt it was INTENDED to make me think something weird is going on, but . . . .
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