Bibliography -The Gamer 2.0

Proposal – My research essay will consist of different examples of why I believe that New Balances are the best shoes to buy. I will go in-depth about this and use different sources to help inform the reader and/or audience of my claims about it. Nike is very well known to have the most earnings and mostly buys out of all the shoe brands, but I believe that New Balance is and will be the top shoe one day. So this is what I will be researching for the next few weeks.

Source 1: 

Background: This article goes into the evolution of New Balance and how it functions as a running shoe, among many other things. It talks about how the brand focuses on its quality craftsmanship, how it overcomes stereotypes, and how it attracts a younger and more diverse audience. It’s able to adapt to modern-day collaborations and marketing strategies in the competitive sneaker market.

Intention: I intend to use this article to help explain the rise of these shoes and how they became so popular in the shoe industry. The article goes into detail about how New Balance was able to adapt to this day and age and this diverse environment. It helped when writing this essay because I was able to really understand in depth how they use marketing strategies to develop in the competitive sneaker market scene. 

https://stories.complex.com/new-balance-reinvention

Source 2:

Background: This article goes into the topic of New Balance and explains their commitment to craftsmanship since they first began in 1906. Started as the “dad-core” kicks and slowly progressed into NYC fashion, now becoming a show that is recommended by many for its style, fitness, support, lightweight design, etc. This article goes into the different shoes and gives more information about them.

Intention: I intend to use this article to explain the numerous different styles and facts about shoes and their ability to offer versatile and comfortable footwear for various lifestyles. But I wasn’t really able to use this article that much; it wasn’t really any help.

https://www.shape.com/best-new-balance-shoes-7976306

Source 3:

Background: This article will go into the recent rise to fame in the fashion and sneaker industries.  It talks about the success of the increased sales and key factors explaining why it has been on the rise and is still going to be the top shoe in the game. The new balance has widened its supply and demand, as well as endorsements with celebrities and partnerships that will help them rise to the top. 

Intention:I intend to explain why New Balance is dominating right now in the industry of sneakers and will continue to dominate with its audience growing larger and larger by the day. I used the article to really explain the endorsements that helped the brand grow to where it is now, and this article helped a lot.

https://www.highsnobiety.com/p/heres-new-balance-dominating-right-now

Source 4:

Background: This article will provide an in-depth guide to understanding the New Balance show model and its numbering system. It goes on to explain the model numbers and their specific meaning, including the activity and category. To add on, it talks about the significance of “Made in UK” and “Made in US” labels and discusses the differences in both construction and quality.

Intention: I intend to explain the New Balance in a way that is understandable to individuals on the difference between the location of its manufacturing and also its different models and systems.I didn’t really use this article in my essay, but it was an interesting piece to get ready for.

https://www.insidehook.com/style/guide-new-balance-model-numbers

Source 5:

Background: This article goes into the transformation of New Balance and how they changed their image from the “Dad Shoe” to now a worldwide fashion shoe appealing to the younger demographic. It also talks about the success that it had in the market and how it gained credibility in the fashion world, reaching a wider audience with its commitment to comfort and quality.

Intention: I intend to express how the shoe that was once known as the dad shoe can make a huge change in its audience and is now able to get the eyes of so many, from young to old, expanding its demographic on a huge scale. I used this article to elaborate more on how New Balance caught the eyes of the young kids, and that became one of the factors in their upbringing.

https://www.linkedin.com/pulse/from-dad-shoe-fashion-forward-remarkable-rise-new-balance

Source 6:

Background: This article discusses the urge for New Balance among young consumers and how sales figures have increased and grown in popularity. It has experienced significant growth, becoming one of the top-selling brands on StockX. Recent partnerships with fashion labels like Aime Leon and Miu Miu have increased and played a big part in its expansion on the market.

Intention:I intend to explain the reasons why a new balance is worth purchasing when it’s collaborated with many different companies that help expand its value every day. I used this article to help me express how their popularity grew on shoe platforms and their partnerships as well.

https://www.scmp.com/lifestyle/fashion-beauty/article/3206550/why-everyone-buying-new-balance-sneakers-dad-shoe-right-trend-has-had-high-profile-collaborations

Source 7: https://www.nssmag.com/en/fashion/35532/new-balance-collaborazioni

Background: This article discusses the collaborations in the sneaker industry and how they focus on New Balance’s strategic approach. It talks about how New Balance has connected with various subcultures, celebrities, and fashion brands that are involved in expanding and building up the brand. The article also points out New Balance’s ability to balance its collaborations in different markets and price points while also maintaining its relevance. It highlights the collaborations showcased at Paris Fashion Week and demonstrates their collaborations with major fashion brands.

Intention:I used this article to show how New Balance was able to make collaborations around the world and use influencers to uplift the brands in various ways. This article gave me some ideas when writing this essay, and I was able to talk about New Balance with this article in a way that was beneficial.

Soucre 8: https://www.heddels.com/2019/07/new-balance-brand-history-philosophy-iconic-products/

Background: The article talks about how New Balance has been a prominent player in the sneaker market, just like famous brands like Adidas and Nike. It talks about how New Balance first started by focusing on producing arch supports and then later expanded into track shoes with ripped soles for traction. After that, New Balance boomed, and then their commitment to quality and comfort grew in popularity in the market.

Intention: I used this article to express how New Balance was able to boom in the market because of its quality and ability to produce a shoe that has everything that people want. I explain that New Balance is one of the top brands when it comes to the shoe game and has lately boomed because of how they are able to market so well.

Source 9:https://civicscience.com/brand-to-watch-new-balance/

Background: This article talks about the growth of New Balance and how they are able to grow so prominently. It talks about the revenue that they have made, reaching over $5 billion in 2022. The growth has been driven by expanding their product and their brand collaborations and sponsorships as well. New Balance’s success contributed a little in part to its nostalgic efforts, bringing back the old “Dad Shoes,” which somehow brought the brand to where it is right now.

Intention: I used this article in my essay to explain how New Balance was really able to capture the audience of many people, especially the new generation, by bringing the throwbacks. That really caught the attention of many, and New Balance marketed this so that they were able to get more attention from them.

Source 10:https://runrepeat.com/new-balance-shoe-statistics

Background: This article gives an overview of New Balance and how it has evolved since 1938 and utilizes data to touch on the company’s history. The article shows key statistics that include revenue and market share, highlights the growth over the years, and gives points on its significant presence in the U.S. shoe market. It talks about how New Balance is aiming to increase its brand and manufacturing by 2025.

Intention:I used this article to give some statistics on how New Balance was able to elevate to where they are now. This article shows the numbers compared to the other leading brands that are at the top of the market right now. I intend to use the statistics mentioned in the article to express why New Balance is the best shoe on the market.