Florida Orange Juice Commercial

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Immediately jumping right into the warm and lively early morning nuclear family hustle and bustle, the camera continues a pan down to the middle of a suburban kitchen. The rich sunlight casts subtle shadows across the earthy wood grain countertop of the island. The sparkle of glass is just slightly noticeable aside from the bright orange liquid it contains. A young boy, not much older than 12 jumps into the conversation of the morning while simultaneously, almost as if by routine, grasping the pitcher that contains what every morning should contain. The camera begins panning up and out from the now steady flow of orange juice being poured into a glistening glass cup. The viewer cannot help but focus on the vibrant, deep almost radiating orange color of the juice. As the last filling drop of liquid sunshine tops off the brim of the glass the boy begins to take responsibility for what seems like a meeting of sorts.

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What was once assumed to be a normal family breakfast has just turned into an early morning board meeting. A shift in focal points sends the viewer slowly around the island counter top flashing to new faces. First a black man in his early 60’s speaks to the boy’s left. Dressed in a tan wind jacket suitable for a meeting with a friend, the man makes a slightly important remark about what the day’s future might hold.

The boy, now feeling the kick of his orange juice sternly, confidently looks into the man’s eyes and spurts his solution to the remark.

The glow of the orange juice dancing on his face brighter than the sun on his slightly curled, moderately long blonde hair. The man practically obediently nods in respectful agreement with the boy’s response.

The first problem of the day tackled with a swift, vitamin C filled breath, the meeting continues. The boy leans back in his multidimensionally colored green t-shirt. With a slight look of relaxation and a definite aura of preparedness the boy initiates the day in gesture. As he glances down at the orange juice out of view from the camera, a new voice is present to his ears. A snap to his next daily planner reveals an eastern women who is dressed nicely in a scarf and shirt that immediately resemble the colors of fresh cut beets. Eyebrows sharply raising, she lifts a stack of questionable math papers into view of the leader.

Firmly gripping his now 3/4 glass of orange juice, the boy gives a knowledgeable and confident nod that denotes his understanding of the situation. A slight smile assumed by his complexion, he motions for the meeting to continue.

Sharply bringing his gaze to his right, blonde hair just nearly keeping up with the motion of his head, his lips read, “how about you?”. The recipient of the question is a girl around his age, possibly his sister. From the almost obnoxious initial facial reaction to the question, we can conclude the two know each other well. Subtly, seemingly frustrated by her lack of leadership position on the matter; she begins explaining what must be done. Blue sweater clad arms folded in a mother like tone she rambles on.

After a steady stream of what would, under normal conditions be a lot of information, we see a “huhm” as the boy jerks his head backwards slightly as if to say, “easy, understood”. With the possibility of a financial situation being preposed by his equally aged advisor, the boy motions with an expectant remark to his mother across the island.

 Mother, in a salmon colored sweater much like our assumed sister in blue, responds in a pleasing manor to the young entrepreneur of the day.

The boy lifts his now half glass of orange juice in a toast to the victory he plans on having in his day. The large glass container of juice is still prominently on display in the forefront. With a satisfied grin he guzzles down the last drops of his glass and he is ready to face the day. “At least I have my orange juice!” we can see him say.

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