Causal Rewrite-sallcomp2

Posted on April 5, 2015 by sallcomp2

How Apple “Won its Consumers’ Heart”

Apple Inc.’s main business model isn’t selling technology; it’s selling a lifestyle. Their massive success is mainly centered on brand loyalty and ecosystem, the corporation has developed for its consumers.

Apple Inc. introduction of the touch screen in mainstream technology for multipurpose use was a great idea to fulfill the consumer needs and assuring brand loyalty. Apple came up with iPhone when the consumers were tired of seeing the usual and something daring was asked by the baby-boomers. The baby-boomers were tired of the traditional mobile phones, typing ends up hurting the users fingers, the buttons becoming smaller;  therefore they wanted something new and never simple to use. The iPhone caused a great advance in technology. Just as the Macintosh made the use of computers very simple, the iPhone changed everything on not only how mobile phones are perceived, but also how we use them. The Millennial generation followed their parents which expended the Apple culture. Their ability to provide consumers something never seen before was a big risk Apple undertook, but the success of the innovation established an immense trust between the consumers and the company. Another factor that affects the buyer’s decision is the company ecosystem.

All Apple devices can connect through the clouds which is an excellent method to keep all of our document within reachable distance. It simulates the company’s goal of making its product user friendly and part of a one big family. It is a success and going on the right direction, because although we need a phone line to make calls, Mac, iPhone, iPad and iPod can send each other text messages, FaceTime Audio or Video with the help of the internet.

Apple inc. has done well on growing an excellent network of loyal consumers, and integrated them all in a one big group to help maintain present clients by giving them an ecosystem of people with the same interest, and made it easier for new consumers to figure out the use of their devices and the difference between others.

Work cited

Ahsanullah; Mahmood, A.K.B.; Sulaiman, S. “Investigation of fingertip blobs on optical multi-touch screen”,  Information Technology (ITSim), 2010 International Symposium in, On page(s): 1 – 6 Volume: 1, 15-17 June 2010 (New source}

Peterson, Geoff. “Apple Computer.” St. James Encyclopedia of Popular Culture. Ed. Thomas Riggs. 2nd ed. Vol. 1. Detroit: St. James Press, 2013. 122-124. Gale Virtual Reference Library. Web. 29 Mar. 2015.

Michael Obal, Werner Kunz, (2013) “Trust development in e‐services: a cohort analysis of Millennials and Baby Boomers”, Journal of Service Management, Vol. 24 Iss: 1, pp.45 – 63

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8 Responses to Causal Rewrite-sallcomp2

  1. sallcomp2's avatar sallcomp2 says:
    April 19, 2015 at 2:30 pm

    Feedback requested. Grade would also be great, thank you.

    Grade provided. —DSH
    Feedback provided. —DSH

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  2. thegreatestpenn's avatar thegreatestpenn says:
    April 20, 2015 at 7:02 pm

    Apple Life;
    Apple Inc. main business model isn’t selling technology, its selling a lifestyle.

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  3. davidbdale's avatar davidbdale says:
    April 26, 2015 at 4:11 pm

    P1. Sall, the first claim is a winner. It doesn’t seem causal, but it does introduce one of your main ideas quickly and is intriguing.

    —Your second, that success is based on brand loyalty, also makes sense, but it’s not evidence of the first claim. It sounds like a second claim altogether. Customers are buying evidence of a lifestyle. Customers are loyal to the brand (so they would buy whatever the company produced). Those aren’t the same, and they could both use development.
    —Your third claim, that the corporation has developed an ecosystem, is the most intriguing claim of all, but I don’t understand it.

    It might mean that (like a natural ecosystem) the company has somehow built a massive environment in which its particular species of products can thrive. I don’t know what that would mean practically, but it’s a very interesting metaphor.

    In other words, your first paragraph introduces new ideas so quickly and briefly that it only piques our interest without convincing us of much.

    P2. The confusion in this paragraph is that you’ve prepared readers to expect primarily “lifestyle” innovations as the primary product advantages. Instead, several of your examples claim actual technical benefits: 1) swiping is less hurtful than typing; 2) touch screen keyboards promote accuracy beyond what tiny keys could; 3) overall, the phones are easier to use than their non-Apple predecessors.

    P3. So THIS is the ecosystem. I applaud your metaphor. It really is similar to a natural environment in which all the species interact. Now the challenge will be to provide a better hint in the introduction on this topic. We shouldn’t be so confused in the second sentence that we wonder what you’re talking about.

    P4. Hmmmm. I think you need to do more on “lifestyle,” sall. You haven’t indicated that the many members of that big “network” have a sense of kinship, or that they feel superior to their inferior flip-phone or android phone users.

    —You haven’t said a word about the “cool” factor that would indicate what you promise in the introduction: that Apple sells lifestyle.
    —Now we go back and ask ourselves, “Did he prove brand loyalty?” You certainly could. It’s a simple matter of pointing out that once a customer has an iMac or and iPhone, the ability to link them to other devices in the same family is a strong incentive to remain loyal to the brand.

    Nice work, but plenty of room for improvement.
    Grade Code 4E2

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