Leading Apple With Steve Jobs: Management Lessons from a Controversial Genius

Content Description

• Apple compared to other brands
• Consumers relation with the technology: Steve’s mission is to make technology friendly and appealing to humans
• Apple foundation:
• What statement is apple based on: The two statements Apple premises were based on are: Achieve our goals is important to us; We are equally concerned the way we reach these goals.
• Steve Jobs view in design: Design is not only how it looks but also how it works. Steve loved well designed cars. He even talked to Giorgetto Giugiaro (designer of Maseratti) about designs for Apple
• Steve jobs organized his team as pirates: Steve’s magic was to work with people of Apple to create more artful products. Great product design would be key to get Apple selling again

1. Working Hypothesis 1

If Apple didn’t have that elegance to the design of their products, it would’ve had the same attention that every other major tech companies have.

1. Working Hypothesis 2

Despite the mass Apple loyal consumers, its products quality has a small impact on its success. Apple products are not technologically superior to every technology brand in the market right now.

1. Topics For Smaller Paper

What does this mean for Apple in the future

This means that in the future, Apple inc. will have a big challenge in keeping their position on top. Technologically, big names like Samsung and Microsoft are already catching up on Apple in the market and Samsung is an even bigger company than Apple. Apple inc. only beats those companies because of their understanding of the modern adopted design. But if there’s anything that time taught us is that fashion is an art that changes momentarily. It’s an art that keeps evolving from the most daring abstracts, it’s not fashion if nobody tells you the piece is not ordinary. But with this generation growing, it won’t be very hard for other companies to find those kids that think totally out of the box, Apple called them “Pirates”

Is It Possible for Apple inc. to Dominate the Future Market?

Yes it could be a big possibility although it won’t be easy. As of now Apple being the company with user friendliest devices, might have a big competition with Google Glasses. Whom by name is obviously in direct skin contact with its users, so Apple had to come up with a wearable device too, and its called Apple Watch. Apple inc have been keeping up with the consumers trends, this is the reason of their strong consumer loyalty. With such consumer loyalty, A product development or market penetration won’t be difficult.

1. Current State Of Research Paper

I’m still developing the research paper, but at this point I have some ideas that could work great with the paper and others I need to work in order to make them flow with the hypothesis.