Visual Rewrite- taddo

Posted on February 11, 2015 by taddocomp2
  • I used the ad ‘Drunk Driving Prevention- Skeletons’. This ad had portrayed 4 young people, two males and two females, getting ready to leave the bar for the night.
  • It shows them all around the car and some getting into the car in the beginning. The blonde talks to the boy with the glasses outside the car. She seems distraught, probably about getting into the car. The boy with the glasses seems to laugh off whatever she is saying and kisses her and nudges her to continue to get into the car.
  • The other boy approaches the car somewhat stumbling and also holding a beer in his hand, one that he probably did not even get to finish yet.
  • He gets into the car and hands the girl in the front seat his open beer, while she continues to hold her own.
  • The boy with the glasses in the backseat also has an open beer in his hand.
  • This is interesting because not only is he getting into his car while clearly under the influence of alcohol, he is allowing open containers to be in his moving vehicle.
  • The only one without a beer is the blonde girl in the backseat.
  • The boy in the backseat says something to the driver, placing his hand on his shoulder. The driver answers him and somewhat shrugs off whatever was said to him. The boy with the glasses seems satisfied with his response and kicks back and puts his arm around the blonde.
  • The driver had clearly been drinking, as had the others in the car as well. They all got in the car with him and they allowed him to drive while under the influence.
  • It is easy to blame the driver because they got behind the wheel and knew they were drinking, but everyone knows your thought process gets impaired when drinking alcohol.
  • If you let your friend drive drunk, it is easy to feel like you are to blame because you never should have let them drive in the first place.
  • Situations are always different, but if you know a friend had been drinking a lot throughout the night and you can see that their driving skills are going to be impaired, there is no reason you should allow them to willingly get behind the will for any reason, especially if you are a passenger in the car.
  • They all got in the car and not one of them put their seat belts on.
  • The end shows the driver putting the key into the ignition and struggling a little to get it in there, the second he gets it in and turns the key, its a flash and all the people in the car turn to skeletons.
  • This portrays a strong message that the second you get into the car drunk or with a drunk driver, you are as good as dead.
  • We learn that even if people same hesitant, as the blonde did about getting into the car, that it is easy to be pressured to do something you know is not right or could be dangerous. We also learn that no matter what, even if the driver convinces you they are okay to drive, there is no reason to let a friend drive drunk like that. It is never a good idea to get into the car with someone who is so intoxicated they can’t even find where to put the key in the ignition. Like I said, when you willingly get into the car with a drunk driver, even if you are drunk yourself, you are as good as dead; and that is what the skeletons are trying to represent at the end when the people are replaced by skeletons as the driver starts the car.
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3 Responses to Visual Rewrite- taddo

  1. davidbdale's avatar davidbdale says:
    February 11, 2015 at 10:03 am

    This is considerably better, taddo. In fact, wherever you made changes, they were improvements. The best new observation is that the flash that occurs at ignition indicates that the second the drunk front seat occupant becomes the drunk driver, he and his passengers are as good as dead. Well spotted.

    Eliminate all 2nd-person language.

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