- The ad opens up and the viewer is immediately enticed by the hairy legs, that clearly belong to an older man, riding a tiny golden horse on a children’s playground. The camera then slowly moves up to the mans face and he is grinning from ear to ear going back and forth on the equipment while staring at a young mother and her baby in a stroller
- You see the mother with a worried look on her face through the blurry yellow bars on the jungle gym as she pulls the baby’s stroller closer to her. Her facial expression shows that she is uneasy about the man on the playground and she thinks he is strange for acting like a child.
- The ad then moves to a middle-aged man with a graying scruffy beard and a combed over graying hairstyle standing by what seems to be a window of a store.
- He looks downward and presses his face up against the window making a pig nose and silly face. The man then quickly notices an African American man catching him and lowers his eyebrows as if to question his immature faces, the man quickly stops making the faces.
- The ad then switches over to a man who looks to be about mid thirties jumping happily on a trampoline with a wooden fence blocking his lower half of his body. He waves across the wooden brown picket fence to his neighbor. The man continues to jump and twirl like a ballerina on the trampoline, seeming to enjoy himself greatly
- The next scene the camera shows what the viewers were unable to see in the first half, it moves back to the man making the silly faces and sees a younger girl about five with brown hair and glasses giggling and making the funny faces back.
- It then shows the man who was originally judging the other man making the faces give a look of approval and slight smile as he is just doing it to entertain a small child.
- It then shows the man jumping on the trampoline but the camera now reveals the whole picture. Turns out the man is jumping around having a wonderful time with his young son.
- Finally, it switches back to the man riding the golden horse on the playground and shows what he is really smiling at. There is a young boy, who could potentially be his son, riding on the other side who is bouncing up and down having the time of his life.
- The ad is implying that fatherhood involvement is necessary for children growing up. Father’s act more of a kid themselves as opposed to mothers who are more nurturing, children need a balance of both in their lives.
- When all the children appeared in the clip they were laughing and smiling and having a great time, which shows the viewer that father’s know how to joke around appropriately with their children.
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Counterintuitive Spring 2024 
I will certainly provide feedback at my earliest convenience, skyblue, but please, in future, make your request down here in the “Leave a Reply” area. Your request will be easier to find.
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This is good work, skyblue. It concentrates heavily on the visual components of the ad, as it should.
I would dispute that the man on the “horse” is staring at the mother, but I certainly agree that she has her eye on him. I also concur that she’s a bit troubled by his behavior. You haven’t exactly indicate that “pulls the baby’s stroller closer to her” is an indication of her concern. If you think it is, you should specify so. Is there more to her unease than mere puzzlement at his “childlike” behavior? Suspicion of any kind? Judgment? Am I reading too much?
Language note. Here’s a sentence confounded by pronoun use:
I conclude that you mean the bearded man notices he’s being watched, lowers his own eyebrows, questions his own silly faces, and stops making those faces, but that’s not really clear from your pronoun use. In particular, the fact that you start over again with “the man quickly stops” makes us question if some of the other pronouns referred to the AA man who “caught” him.
With a wooden fence blocking his lower half from what? Unless we’re watching with you, this is a very mysterious statement.
It’s revealing that you say here that in the second scene the man was judging the face-maker. That element of judgment is important to the announcement, don’t you think? Would a grown man ride playground equipment or twirl on a trampoline if he were afraid of being judged? What are the makers of the PSA encouraging men to do?
Maybe when you return to the horse rider with the comment “what he is really smiling at,” you mean to redeem your original observation that he was staring at the stroller woman. That would be completely appropriate. Recording your impressions as you experience them, it’s reasonable to draw the first conclusion, and then to find yourself able to make a better judgment when more details are available. No need to change anything.
Hmmm.
Do you think money was spent to describe a social situation (moms nurture; dads play)? Or does this expensive message try to encourage a behavior that is lacking in many families? What is standing in the way of enough fathers feeling comfortable enough to play with their kids almost as if they were kids themselves?
Consider every Public Service Announcement a plea for new behavior. What’s the plea for here?
Grammar issue—Possessive problems:
1. the mans face
2. Father’s act more of a kid
3. father’s know how to joke
Strong overall, skyblue.
Grade Code 2E7
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