I chose the Ad about Fatherhood Involvement for this visual rhetoric piece.

• The ad opens up and we immediately see a man on a childhood playground going back and fourth on a toy golden horsey ride
• The man has hairy legs, implying that he is for sure a middle aged man, he is smiling from ear to ear and looks very happy and excited to be getting the opportunity to play on this playground
• As he is going back and fourth on the toy a younger mother with red hair pulls her baby’s stroller in closer to her
• This seems like she is kind of in fear or freaked out by the grown man on the playground
• It sort of implies that the woman is fearful of the man being  pedophile or not mentally stable because it is not normal for a guy all alone to play by himself
• The ad then moves to another middle aged man with his face pressed up against the window making funny faces, he quickly stops when another middle aged man catches him and gives him a weird look
• The ad skips to a man jumping alone on a trampoline but quickly returns to the man against the window making funny faces, but instead of a man catching him he entertains a young girl who finds the faces hilarious
• The middle aged man who caught him the first time now sees that he is just doing it to be funny and make the girl happy, and the man gives him a smile
• The clip then goes back to all the events that occurred, the man on the playground, the trampoline
• But now there is a child with each of them in all the events enjoying their time together
• The ad may be implying that fathers’ are more like the kids themselves
• I got that from the little girl laughing hysterically at the man making faces, fathers joke around and can be silly with children
• Fathers know how to be a kid themselves and that is important in children’s lives growing up.