• The ad I chose to analyze was an ad for cyber bullying.
• Cyber bullying is a very large issue in todays society and needs to come to an end.
• As the ad starts out you see a stage and a crowd of small children, probably an elementary school auditorium.
• A teacher figure appears on stage, she is well dressed and introduces the first speaker, Lynsey.
• The camera moves to the crowd showing all the children sitting down, they clap as the speaker walks on to the stage.
• The crowd is very diverse showing how there are many different kinds of people in the world but we are all of equal importance.
• The camera moves the the young girl Lynsey. She is pretty, well dressed, with short curly hair.
• She informs the crowd that today she will be talking about Patty.
• The camera flashes to another girl who we assume is Patty, she smiles faintly.
• Patty wears glasses, she has red straight hair that lays very flat.
• her ears are somewhat large for her small head.
• The camera flashes back to Lynsey, she starts to talk about Patty and how she is stupid.
• She goes on and on to say all the reasons Patty is stupid
• the camera flashes to the faces of various kids in the audience.
• They all have looks of disbelief and shock on their faces.
• She goes on to talk about Patty again and how she has greasy hair and dirty fingernails,
• the camera is now on Patty and she just looks very upset and distraught.
• The camera is back on Lynsey and she is still going on about Patty,
• now she is describing to the crowd how Patty’s dad doesn’t work which is why she wears the same pink sweater.
• All the while this is going on the camera is flashing from Patty to Lynsey to the shocked children in the audience.
• At the end of the ad Lynsey tells Patty to get a life and walks off stage.

The words flash across the screen ” if you wouldn’t say it in person, don’t say it online.” When I initially watched this ad I didn’t pick up on the small things that can have such a large impact such as the faces of the others in the crowd, and the fact that the scene is set at a talent show and ironically she is telling everything Patty everything that is wrong about her. Small things can have a large impact on the world around us and sometimes you need a visual to portray that. This ad shows how wrong cyber bullying is and how their is no tolerance for hurting someone else over the internet.