Moving Image: taddo

I used the ad ‘Drunk Driving Prevention- Skeletons’. This ad had portrayed 4 young people, two males and two females, getting ready to leave the bar for the night. The blonde girl wanted to go home and she did not want to get in the car. The boy with the glasses told her to just come along while her friend with dark hair chimed in, in a drunkenly manner, that they should go. The other boy approaches the car somewhat stumbling and also holding a beer in his hand, one that he probably did not even get to finish yet. He gets into the car and hands the girl in the front seat his open beer, while she continues to hold her own. The boy with the glasses in the backseat also has an open beer in his hand. This is interesting because not only is he getting into his car while clearly under the influence of alcohol, he is allowing open containers to be in his moving vehicle. The only one without a beer is the blonde girl in the backseat. The boy in the backseat asks the driver if he was okay to drive, his response was what’s a few beers. The fact that the boy in the backseat even had to ask if he was okay to drive, is a hint that he isn’t okay to drive. Everyone in the car let him drive anyways and they all went in the car. This is one of the biggest problems with drunk driving. It is easy to blame the driver because they got behind the wheel and knew they were drinking, but everyone knows your thought process gets impaired when drinking alcohol. If you let your friend drive drunk, it is easy to feel like you are to blame because you never should have let them drive in the first place. Situations are always different, but if you know a friend had been drinking a lot throughout the night and you can see that their driving skills are going to be impaired, there is no reason you should allow them to willingly get behind the will for any reason, especially if you are a passenger in the car.

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4 Responses to Moving Image: taddo

  1. taddocomp2's avatar taddocomp2 says:

    feedback requested
    Feedback provided. —DSH

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  2. davidbdale's avatar davidbdale says:

    taddo, this is not truly a visual analysis. You tell us both too much and too little. You’d have to watch with the sound muted to concentrate entirely on the visual aspects (and therefore you wouldn’t know what the characters said to one another). No analysis of the video could be complete without at least a mention that the occupants of the car are replaced by skeletons in the final frames.

    Please review the models provided in the assignment and the sample, of the Thai Life Insurance promo and the Domestic Violence PSA. You don’t necessarily have to complete a moment-by-moment analysis, but you do need to tell us what we learn from looking alone, as the samples demonstrate.

    Readers of this type of analysis are not looking for your own editorial regarding friends’ obligations, taddo; they want to know what point the maker of the video was making.

    Are you comfortable with this?

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