New Balance shoes are the best shoes on the market

Like other shoes, New Balance has been constantly improving, rising, and growing on the charts. People have their preferences on how they would like their shoes; some like them for the fashion, the comfortability, and others for reasons of their own.

The shoes we wear usually strive to be of the highest quality, whether that’s the finest quality of leather, rubber, wool, polyester, etc. The company is able to use 91% preferred leather and 64% preferred cotton in their manufacturing and is expected to reach 100% by 2025. Other companies don’t compete within this range because they don’t reach numbers this close, and New Balance has a clear goal in mind: to be the number one shoe on the market.

Around 80%, or about $4.24 billion, of the total revenue of New Balance in 2022 is just from its footwear. To sum it up, footwear has given it the greatest profit and brought eyes from young kids to even the elderly.

New Balance is one of the oldest brands, first founded in 1906, and it wasn’t until 1938 that it joined the running scene, developing shoes. Out of all the competitors, New Balance has been the first to hit the scene, still standing in one of the top positions and still rising up.

In an era where Nike and Adidas are sportswear giants, New Balance has emerged as leaders in cultural design. The brand has consistently pushed the boundaries of excellence, steadily climbing the ranks to become a standout in the footwear industry. The brand has never disappointed in reaching the hype of its followers. With that, it has positioned them as one of the most hyped brands in the market right now. New Balance dominated during Men’s Fashion Week Spring/Summer 2023 and became the new go-to sneaker for sneakerheads and the general consumer alike. 

You might want to know how and why the rise of New Balance is so crucial. Well, it’s because they figured out what’s important and what would make them reach the top. They looked in a different direction when all the other competitors were all pushing for the same goals. They took notice of the fact that maybe if they improved the quality of the shoes and made them better than all the others, they would reach the top. That idea and that change that they made to their brand made that distracting change for them and made them rise to the top of the scale from all the others. 

In the past, New Balances were known as “The Dad Shoes”and when all the new technologies and new ideas, designs, and brands of shoes came out, they were pushed over to the side, but recent trends and styles brought them back to life. That’s where they capitalized on the nostalgia of it and surged the 90s fashion `Dad shoes’ ‘, and that’s where New Balance tapped into the retro-inspired designs and won the hearts of many consumers.

The pandemic that hit us in 2020, also known as COVID-19, on a global scale caused issues with the supply chain caused by the pandemic, resulting in an increasingly scarce product supply for everyone. “Supply and demand have a big part to play as well in their ascension. The effect of the pandemic delays has resulted in slow and limited releases, says Blackman, an Australian sneaker r collector. Simultaneously, after the pandemic, brand collaborations have gotten more globally diverse, with partnerships with many influencers spreading the brand worldwide. Different social media platforms also had a huge impact on disseminating the brand across the world.

Another key success factor for the brand was leaning on the ambassadors and the tastemakers. They were hesitant about it for a while, but to reach the top, it seemed like the right thing to do. The New Balance ambassador list includes icons like Sadio Mane, Jack Harlow, Kawhi Leonard, etc. Its decision to hire and team up with Aime Leon Dore’s Teddy Santis to lead the Made in USA division of the company. It was just great decisions made, which pushed them even more forward into becoming the leading brand on the market.

New Balance has committed to incorporating innovative technologies into its footwear and designs that will enhance the performance of the individuals that are wearing them. This includes comfort cushioning, stability features, material quality, and being designed for specific activities. In addition, New Balance has made a wide range of products tailored for a variety of sports. Whether you’re a runner, a walker, a basketball player, a soccer player, or even someone looking for comfortable everyday shoes, New Balance is best suited for these needs.

The revenue growth between 2022 and 2023 shows a steady growth of new balances rising to the top of the charts. In the monthly percentages, it’s shown how New Balance has taken the top spot in becoming the best shoes on the market. Starting in March 2023, the rise of the brand surpassed Nike, which was at the top and has consistently been ahead of Nike ever since. In 2022, the brand reported making over $5 billion in revenue, and the CEO, Joe Preston, predicted that over the next few years the brand will double in size, hitting $10 billion in revenue.

Their recipe for success in their brand wasn’t because they were trying to do what all the leading brands did; it was solely because they saw where the focus needed to be and drove right towards it, and that was what got them to the top. Sometimes it’s okay to take a different route from the one that’s already written. 

The brand has definitely mastered giving their customers the greatest product—products that meet the eyes—something that is continuously evolving and getting better. Reaching different groups and hitting the different diversities, what is the result? The brand has reached unprecedented heights, establishing itself in the industry, making its mark, and producing footwear that is widely regarded as the pinnacle of quality and performance in the market.

References

New Balance Shoes Statistics

Posted on 14 September, 2023 by Jens Jakob Andersen

https://runrepeat.com/new-balance-shoe-statistics

The 10 Best New Balance Shoes for All-Day Wear, Running, Sports, and More

New Balance makes some of the comfiest shoes on the market, and these are the best styles for every activity.By April Benshosan

https://www.shape.com/best-new-balance-shoes-7976306

How New Balance Reinvented Itself

\Words: Mike DeStefano

https://stories.complex.com/new-balance-reinvention

Here’s Why New Balance Is Dominating Right Now

1 year agoWords By Charles Etoroma

https://www.highsnobiety.com/p/heres-new-balance-dominating-right-now

Brand to Watch: New Balance

By Sara Shriber

Brand to Watch: New Balance

From Dad Shoe to Fashion-Forward: The Remarkable Rise of New Balance in the Sneaker Market

https://www.linkedin.com/pulse/from-dad-shoe-fashion-forward-remarkable-rise-new-balance