Fatherhood Involvement

     Ad Council, an organization that specializes in brief PSAs, posted a video to their Youtube channel titled “Fatherhood Involvment – Kid Again”. Just by going from the title one could expect what the video to be about, however within the first five seconds of the video the viewer is introduced to a rather unusual sight. An adult man at the park, sitting and riding on a teeter-totter appearing to be smiling at a woman with a stroller. The woman who is very visually uncomfortable judging from her body language and facial expressions, pulls her stroller closer to her as if to protect her baby from this strange man. In the next scene, there is a man pressing his face against glass while making goof faces. But he pulls his face away as soon as he notices the store clerk looking at him. The store clerk gives the man a concerned and confused face that asks, “Is there something wrong with this man?” The next scene shows a man in a shirt and tie, bouncing on a trampoline, waving at his neighbors while continuing to jump and spin around on the trampoline.

At this point, the viewer will start to notice what do all these grown men have doing childish things have to do with being a father? It isn’t until we return to the scene with the man pressing his face against the glass that we see a little girl laughing at him. The store clerk changes his expression to a happy and approving tone at the realization that he must be the little girl’s father. After that scene, it is revealed that all the grown man who were acting like children, were simply playing with their children. This is when the advertisement begins its narrative on fathers being involved within their child’s life. It does not take much to do, the father just needs to remember how to be a kid again.