The ad I chose to analyze was an ad for cyber bullying. Cyber bullying is a very large issue in todays society and needs to come to an end.

—As the ad starts out you WE (fix these throughout your portfolio) see a stage and a crowd of small children, probably an elementary school auditorium.
—A teacher figure appears on stage, she is well dressed and introduces the first speaker, Lynsey.
—The camera moves to the crowd showing all the children sitting down, they clap as the speaker walks on to the stage.
—The crowd is very diverse showing how there are many different kinds of people in the world but we are all of equal importance.
—The camera moves the the young girl Lynsey. She is pretty, well dressed, with short curly hair.
—She informs the crowd that today she will be talking about Patty.
—The camera flashes to another girl who we assume is Patty, she smiles faintly.
—Patty wears glasses, she has red straight hair that lays very flat.
her ears are somewhat large for her small head.
—The camera flashes back to Lynsey, she starts to talk about Patty and how she is stupid.
—She goes on and on to say all the reasons Patty is stupid
the camera flashes to the faces of various kids in the audience.
—They all have looks of disbelief and shock on their faces.
—She goes on to talk about Patty again and how she has greasy hair and dirty fingernails,
—The camera is now on Patty and she just looks very upset and distraught.
—The camera is back on Lynsey and she is still going on about Patty,
now she is describing to the crowd how Patty’s dad doesn’t work which is why she wears the same pink sweater.
—All the while this is going on the camera is flashing from Patty to Lynsey to the shocked children in the audience.
—At the end of the ad Lynsey tells Patty to get a life and walks off stage.
—The words flash across the screen “If you wouldn’t say it in person, don’t say it online.”

When I initially watched this ad I didn’t pick up on the small things that can have such a large impact such as the faces of the others in the crowd, and the fact that the scene is set at a talent show and ironically she is telling everything Patty everything that is wrong about her. Small things can have a large impact on the world around us and sometimes you need a visual to portray that. This ad shows how wrong cyber bullying is and how their is no tolerance for hurting someone else over the internet.