“Apple devices are not the most technologically advanced nor robust in its market. Apple sells its products more like fashion gadgets than electronic devices.”

When Steve Jobs the co-founder of Apple Inc. took over the company as a CEO, he had great and innovative vision for the company. He thought that computers should be more technologically friendly, and the design has to be very elegant. Just as the introduction of the Macintosh, the mouse click made it easy for average computer users to surf the web without having to remember codes, the introduction of the iPhone in 2008 changed not only the physical aspect of mobile phones but also how consumers use them.

Before the iPhone, mobile devices were known as those rectangular objects with keyboards and screen that displays some images, basic map, and camera with low pixels, the iPhone came along and revolutionized the era of modern smartphone. Introducing it’s touchscreen phone, consumers could now start typing right on the screen, and it only took a swipe to the right to unlock the phone. with the iPhone came features called Apps, a friendly ecosystem that displays Music, Map, Photos, Videos. Contrary to the traditional scrolling up/down, left/right, and click “OK” on the buttons to access something on the phone, a simple in click on the app right on the screen displays it. This was a huge innovation for Apple, it made made cellphones tremendously easy to use. The big contribution of Apple Inc. in the era of modern-smartphone is undeniable one of the greatest of this century, this anyhow doesn’t define the company as the most technologically efficient and advanced in the industry.

As we all have heard, the company is releasing its latest product named the Apple Watch. The product has been on the spotlight the past months, it has many innovators that can’t wait to purchase the product and the late majority is waiting on the smallest drop on the prices. One of Apple product innovator Sean Udall, also CIO of Quantum Trading Strategies and author of The TechStrat Report, told Benzinga, he has been looking for a smart-watch and now thinks he finally found it. These were his exact words on comparing the watch to the previous ones, “The difference is, this watch looks good! The styling looks good. There’s a ton of band choices. I’m actually really impressed with the look of the watch.” No where in his interview, he mentioned the superiority in technology. Don’t get me wrong the Sapphire glass on the Apple watch was a great move, but this doesn’t explain why in February 2014 Samsung Gear was said to have only 2millions sales while Apple Watch has already a prediction of 20millions sales by the end of 2015.

Work Cited

Peterson, Geoff. “Apple Computer.” St. James Encyclopedia of Popular Culture. Ed. Thomas Riggs. 2nd ed. Vol. 1. Detroit: St. James Press, 2013. 122-124. Gale Virtual Reference Library. Web. 29 Mar. 2015.

Bedigian, Louis. “The Apple Inc. Watch Versus Competitors: What do Analysts Think?” Benzinga NewswiresSep 23 2014. ProQuest. Web. 29 Mar. 2015 .

ValueWalk: Apple Watch Vs. Samsung Galaxy Gear. Chatham: Newstex, 2015. ProQuest. Web. 29 Mar. 2015.