In this era of technology, Apple has been a big contributor in technology sophistication and made all of its devices user friendly. We are very dependent on their expensive devices to go through our daily routines but is it the device or the brand that makes us more attracted to it? I would certainly say it is brand.
Many people including me use iPhone as their cellular device, it’s not their only choice but it is very the “norm” to me and the people I hang out with. Apple is everywhere in classrooms, workplaces and at home. The product is good but there are other products with the same quality, cheaper and with more freedom.
01 Benefits of using apple over android
Background: The first benefit of apple device is the easiness to use the features, where the apps are shown with a big icon and its description under. The interface is the same on apple devices too only adds to the ease of use that makes Apple so popular. Apple devices are the best looking in the market, they have an allure
How I intend to use it: Since I will be talking about the dependency on apple products, a motive for our actions should be included. At least a quick explanation on why we reason that way.
Background There are many legal and ethical issues related to Apple products, New York police says that the theft of iPhone and iPad has increased at a rate ten times higher than any other crimes.
How I intend to use it I’ll use this to talk about how Apple products have gained so much value that we commit crimes in order to get a hold on one.
Background Apple devices sync all of our documents into the clouds, our home computers and tablets in an organized and readable fashion. Which also can make one wonder where else can these documents can be transferred to, since it is very easy to access your stored information from a different apple device.
How I intend to use it I’m using this piece to dig in farther on the limit of privacy apple users have and if we should be worried about our information being held by them.
Background As millions of people across the country line up to purchase the new iPhone , one phone is not only a person’s problem, but also become a social problems. Based on predictions of Apple sales, GDP goes up. Also in February 2014 a report released by the Economic Policy Institute mentioned the labor abuses that still persist in factories where the apple products are made.
How I intend to use it I’ll include this in my paragraph where I’ll attack the subject of apple workers and the social injustice.
Background For each item on the Apple roster, there’s a non-Apple alternative that comes close, and, in some cases, even performs better and costs cheaper. A good example would be the iPhone 3GS when it first came out everyone had their eyes on it but now most the people own one. But for $20 cheaper we could afford a Google Nexus One which just like the iPhone, Google’s flagship phone is a slim, speedy, powerful touch screen slab with a great Web browser and thousands of apps.
How I intend to use it I’ll be using this to talk about how we don’t have to waste so much money on Apple products to get the same services from other corporations.
Background After the release of the new iPhone 6 and 6 plus, Apple has reached the top and in tie with Samsung. Apple had a 46% increase in their shipment compared to last year while Samsung faced a 13% decrease. Samsung is facing big problems because of Xiaomi dominating the Chinese market and Apple leading the premium market worldwide.
How I intend to use it As seen before Apple keeps growing and now caught up to the biggest manufacturer. But the irony of this is that Apple did so after the release of the iPhone 6 and 6 plus, which are phones with bigger screen and skinnier body than the previous iPhone. It is ironic because Samsung was the first to distribute phones with wide screens and skinny frame, which was later criticized by many for its size. I’ll be comparing why did people chose the big iPhone over the Samsung Note or S5.
Background Apple sat up an OS ecosystem, which makes it easier for every Apple user to communicate with each other, share videos and photos. Features like iMessage that allows Apple users to text each other with only the need of wifi or FaceTime which lets consumers make video calls with, iPhone, Macs and iPad.
How I intend to use it This is an important part when it comes to brand loyalty. Apple made sure that it differentiates itself from other brands, a text received from an OS device to another shows up as blue while others are green. I’ll be talking about Apple this strategy as a constant reminder to consumers that “we are a unity.”
08 Apple is winning the battle but Samsung might win the war
Background Apple and Samsung have been fighting lawsuits back and forth about copying each others’ patents, both companies had wins and loses in different countries. —–But despite the unsettled lawsuits, Samsung is becoming technologically efficient and with features similar to Apple.
How I intend to use it As the Galaxy S with growing features similar to the iPhone, the future in this market will be based product longevity. Apple keeps coming out with very elegant phones but very fragile meanwhile Samsung is manufacturing decent designs but very rigid products. I can compare the Galaxy S5 which is water proof to the iPhone 6 plus which can easily bend.
Background In the future Apple will be more focused on selling only premium products. Therefore it has to specify its market to: publishing, education, and science. But this will only make the company a trend influence instead of its ambassador.
How I intend to use it I don’t have anything specific for this one yet.
10 Samsung might not be the only Apple competitors in this Mobile Device Era
Background In the long run, Google is considered as the biggest competitor of Apple. This explains why Apple is cooperating with Yahoo and less reliance on Google. As of now Google makes by charging consumers of its premium products, which Apple might have to switch into in the near future because it is getting harder to innovate hardware. Despite the big advances of both Google and Apple, Samsung is also its own ecosystem; it will that triangular competition.
How I intend to use it It will help me on talking about why the survival strategy of Apple might be in jeopardy, and if it chooses to switch strategy, other competitors will already occupying that market.
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Counterintuitive Spring 2024 
Your primary theory appears to be that the only logical explanation for Apple’s success is that it has somehow accomplished brand loyalty based on an appeal that does not depend on product superiority or bargain pricing. To me, that sounds like fashion. Would you accept as a hypothesis that Apple is marketed the same way clothing labels by famous designers are sold? They are “must have” items whose primary appeal is that they reflect on the good taste and stylishness of their purchasers? It seems a completely counterintuitive approach to merchandising a computer, doesn’t it?
The success or failure of this essay will depend largely on how you frame the overall theory, sall. Let me help you as your hypothesis develops. I await your reactions.
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