Buzzed Driving
The ad that I chose to analyze is called Buzzed Driving-Ambulance. This ad is used to help the prevention of buzzed or drunk driving. Drunk driving is a serious issue in today’s world. https://www.youtube.com/watch?v=OYCHpZ13l-E
The ad opens up with two paramedics who are working franticly too keep what appears to be an unconscious man alive. As the two are working there is another man crying next to them. He seems to show sadness and you get a sense of grief or regret when he has his hands covering his mouth and when he brings them up to his head. He also has a laceration on his forehead as well. Every time he looks down at the unconscious man he cries harder. The camera then gives us a view of the heart rate monitor, giving us a sign of hope and a little suspense. From what we can see the man is alive at the moment, but we can’t tell if he’ll live or die in the end. The man then says something to the paramedics that seems to strike a feeling of disbelief at first. The paramedics respond and then the man stops crying and his once dieing friend springs up and acts as if he wasn’t fighting for his life two seconds ago. The man is in aww and shows a sign of relief at the fact that his friend is now fine. The paramedics then say something to the man that brings everything back to reality. His friend falls back down on the stretcher and the paramedics continue to try and keep him alive. Now that his brief moment of happiness is gone he continues to cry. The ad ends with a text stating, “Buzzed Driving is Drunk Driving” just as the camera is focused on the crying friend. From the text at the end we can hypothesize that the man is crying because his friend is dying due to his “buzzed” driving.
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Counterintuitive Spring 2024 
feedback requested
Feedback provided. —DSH
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Thanks for asking for feedback, hashmeesh. Let’s get started.
I haven’t watched the video, hashmeesh, because your Visual Analysis is supposed to make that unnecessary for me. However, I have no sense at all of what the video looks like from your analysis.
No matter what you say about the dangers of irresponsible drinking and driving, or how you try to convey the use of sarcasm to drive the message home that buzzed equals drunk, you haven’t done a visual analysis.
To take one small example, I have no idea how you guessed that the laceration on the man’s head indicated that he had been driving or that there had been a car accident.
Read the assignment again, and the Thai Life Insurance model, and you will see that they pay excruciatingly close attention to the details of the images on screen. They Analyze the Visual almost frame by frame. You don’t need to adopt exactly that technique, but maybe you should if it will compel you to describe what you see. Otherwise, this does not meet the requirements of the assignment.
Watch with the sound off. Eliminate all references to the dialogue. If it doesn’t appear on screen, you don’t know it. If text appears on screen, it’s part of the visual argument; if it doesn’t, don’t include any language in your analysis.
Good luck. I hope the several classroom examples were helpful.
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