The Ad council has a series of PSAs that focus on pet adoption.  These PSAs all follow the same general theme.  They focus on a pet, usually a cat or dog, that have been recently adopted.  These PSAs start with a close up shot of the pet with a narrator voicing over the shot.  This gives the viewer that the voice is meant to be the pets voice, as if we are hearing what the animal is thinking. Then the camera shows the pets owner doing daily activities, and the pet watching the owner do these things.  For example, in one of the PSAs, it shows a cat sitting on a couch watching a little boy play in a sandbox.  The “voice” of the cat is saying that he is embarrassed that the little boy didn’t know how to “use” the sandbox.  From the cats point of view, the sandbox resembles a large, human-sized litter box, because it is the same general build as a litter box.  Both litter boxes and sandboxes are a big box filled with sand, so the joke of the PSA is that the cat thinks the boy is playing in a litter box.  When the cat sees the boy digging and jumping around in the sandbox, the cat thinks that the boy doesn’t know how to use a litter box, a skill that the cat says he was born with.

The PSA ends with the shot of the cat fading to a message written on the screen.  That message is“A person is the best thing to happen to a shelter pet”.