Teen Suicide Prevention

The ad starts off by hitting a chord with most people by showing a student’s desk and the phrase “we’ve been labeled” which is referring to the countless bullies that have tormented innocent children whom have sat in that seat. It really resonates with anyone that has been put in such a situation. As the ad progresses it presented many different scenes where students would be, mainly in a school with different setting such as a classroom, hallway, bedroom, playground, and car. In each scene a different phrase is cleverly hidden on an object. This as has a strong appeal to pathos, with each scene using a different phrase as well as location to evoke empathy and compassion so the audience can remember the things they went through in the past and relate. It raises the question, is there something wrong with the way kids and teens are being treated and should there be something done to prevent this? The ad goes on, changing atmospheres over to more motivational phrases like “we’ve been found” and “we’ve been determined” telling us that no matter what has happened there is hope. Hope for a better and brighter future, free of the bad. Towards the end, they bring up multiple scenes with the phrase “we’ve been there”, which increases the ethos of the ad. With that phrase the audience can be confident the ad knows what it is talking about and the information it provides is truth-worthy because those that are helping have been through the exact same situations. In the end it lets the audience know how and where to receive help from others just like them. Overall this visual rhetoric really speaks volumes to a teen in need of help. It has a very somber tone throughout the video but lightens up and becomes a strong message at the end, “We can help us.” This video ad is directed towards those that need help and those that know someone in need of help to be able get the assistance that they need.

Link
https://www.youtube.com/watch?v=15beP_tWIy4